About Us

Shanghai Toys (Holland) was founded in The Hague, the Netherlands, in 1993.

For over thirty years, our playful and functional toys have been loved by children and families across Europe. You can find our products in the finest gift shops, department stores, and museum stores in the Netherlands and many other European countries.

Designed to spark joy and imagination, our toys combine fun with purpose — they are engaging, delightful, and perfectly suited for today’s children. All our products strictly comply with the highest European safety, health, and environmental standards.

We work closely with the Netherlands Food and Consumer Product Safety Authority (NVWA) to ensure every item meets the most rigorous quality and safety requirements.

We invite you to explore our beautiful and imaginative collection on this website. Should you have any questions, or if you wish to become one of our retail partners, please feel free to contact us with your details.

We also warmly welcome you to visit us at the following trade fair:

9 - 11 January 2027 Nordstil ( Hall B3 EG, stand B02 ), Hamburg, Germany.

We look forward to hearing from you soon.

Best regards,

Shang